Naked Melbourne’s recently appointed Managing Director Tom Ward is not your average Tom, Dick or Harry. He gives a fuck when it ain’t his turn and thinks squeeze-on sauce dispensers are the greatest invention ever.
Here we delve into the inner workings of Tom’s intriguing mind to find out his plans for the Melbourne office, what type of work he thinks will win at Cannes and what brands will look like in 2020.
We turned a simple video into an interactive quiz on Ovarian Cancer using YouTube annotations. Engaging and informing a new audience of women and giving them something to pass onto their friends.
Sometime in the not too distant past, as researchers around the world proved unanimously that highly creative content is much more likely to drive greater commercial success, the argument over whether advertising should strive first to be ‘creative’ or ‘effective’ was replaced with a simple ambition to be both. Continue Reading →
It was an interesting year for Naked according to the experts. Naked’s work received some very significant accolades, as well as some rather dubious ones.
All of these accolades were awarded on a global scale. We’ve done some of the best, innovative, freakiest and disgusting work the world has seen in 2012! Here’s what happened: Continue Reading →
Naked Communications Melbourne is pleased to announce it has been appointed by adidas as the brand’s new strategic and creative agency following a competitive pitch in November.
The appointment will see Naked work with both global content to be activated locally, as well as developing strategies and concepts to support local brand objectives. Continue Reading →
Last week AdNews released its second round agency rankings for 2012and Naked was the only agency in the top 10 across every category which is a great accomplishment.
The AdNews Agency Rankings are based solely on awards results. They rank agencies not only by the awards they win for their work, but also by Awards for how well they run their agencies as businesses.
Here are the results… Continue Reading →
It’s been a massive week for Naked Communications. Fresh from being named Mumbrella Campaign of the Year, the ‘Share a Coke’ campaign, developed by Naked in conjunction with Ogilvy, Ikon Communications, Wunderman, Urban, Momentum and One Green Bean, has picked up two Gold and one Bronze Spike in Singapore. Continue Reading →
Last week the ‘Share a Coke’ campaign developed by Naked Sydney in conjunction with Ogilvy, Ikon Communications, Wunderman, Urban, Momentum and One Green Bean, won Mumbrella Campaign of the Year. Continue Reading →
Naked Communications Sydney has won the PR account for Australian Mangoes following a competitive pitch.
Naked Communications will start work immediately with Australian Mangoes building on their current campaign ‘Go an Aussie Mango’, keeping mangoes front and centre of Aussies’ minds this summer. Continue Reading →
Last week Naked took home 4 Effies at The Australian Effie Awards.
The Effie Awards honour the most significant achievement in advertising and marketing communications: effectiveness. The annual awards are presented to recognise the year’s most effective advertising and marketing communications campaigns – campaigns that have delivered superior results in meeting the objectives they were designed to achieve. Continue Reading →
It was big night for Naked last night at the B&T 30 under 30! Our very own Maura Rosenblit and Matt (Fingers) Furlong were both deserving finalists in the Specialist category. Continue Reading →
Добро пожаловать в КГБ.
Da, last month we had Russian COC (Celebration Of Culture). We activated our sleeper cell of “KGB agents” and gave them a secret mission, which, as you can imagine, made things very interesting. What was the secret mission you ask? That’s top secret… Continue Reading →
We are happy to announce that Melbourne’s largest CBD shopping centre, Melbourne Central, has appointed our Melbourne office as their lead strategic and creative agency for the next two years. Continue Reading →
We are thrilled to announce that we have won a Gold Lion in PR at the Cannes Lions for Steal Banksy, a campaign we created for Art Series Hotels.
Congratulations to those at Naked Sydney, Naked Melbourne and the Art Series Hotel Group who worked on the campaign and brought it to life. It was a great idea that was brilliantly executed! Continue Reading →
Today we welcomed the arrival of three shiny CLIO Awards to the Naked house.
The CLIO Awards is the world’s most recognised global awards competition for advertising, design, interactive and public relations, so we are honoured to receive three awards. Continue Reading →
The PR Report has listed Naked Communications as the second fastest growing PR agency in Australia.
This report is the first time PR agencies in Australia have been ranked by revenue and growth, and it is the only independent ranking in Australia. Continue Reading →
